Friday, May 02, 2008

Expelled the Movie Box Office: #5 In Per Screen Average

Expelled: No Intelligence Allowed continues to show mid-week strength at the box office. Of all the wide release movies, it was #9 in per screen average over last weekend, but was #7 in that category on Sunday night. It has been #5 in per screen average every night this week so far (Monday to Wednesday).

This confirms what I noted in my last related post:
One thing to keep in mind: this is a documentary. It is a film that makes you think (although it is also surprisingly dramatic, entertaining and engrossing). This means that it is not a typical "Saturday night" kind of a film. I think that is another reason why it is relatively strong during the week, and weaker last Saturday night.

It has also already risen to #14 on the list of all-time highest grossing documentary films. And this after only 13 days in theaters.

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