Expelled Box Office 43% Above Expectations
The full weekend estimates for Expelled: No Intelligence Allowed are in, and these numbers indicate that it will end up doing 43% better than expectations. Before the weekend, I found 3 estimates which averaged $2.2 million. The indications are that it will end up at $3.153 million, which is 43% above estimates and a huge opening for a documentary.
Several important observations: while it ended up 9th overall, it ended up #5 in per screen average, and #3 in per screen average on Sunday. This is a very key number, because it means it was successful for theater owners, and they are likely to keep it around longer.
Another very interesting number is the change from Saturday to Sunday. Most movies in the top ten lost 30-45%. This film lost only 3%. Does this indicate growing momentum through word of mouth buzz, or simply groups going during daytime showings? Or both? Could the actual numbers for Sunday be even better? It will be interesting to see how it does on Monday.